Entrepreneurship and Small Business Certification

The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; and financial management.

Country-Specific Exam versus Universal Exam

  • ESB Country-specific exams test on specific knowledge about doing business in a particular country. Currency and terminology is targeted to specific countries. ESB candidates should select a country-specific exam when available.
 
  • ESB Universal exams are suitable for any ESB candidate around the world. All currencies are in Euros.

All ESB exams use the same Objective Domain. All ESB exams are delivered via Console.
 
See www.certiport.com/products  for a complete list of available ESB exams.


Objective domains (Universal & Country-Specific)

  • Identify the characteristics of entrepreneurs
  • Given a scenario including a selfassessment outcome, identify the strengths, weaknesses, and risk tolerance the selfassessment identifies and how to compensate with services
  • Given a scenario, recognize a business opportunity
  • Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur
  • Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)
  • Given a scenario, analyze the demand for the goods or service and opportunities in an environment
  • Given a scenario, identify the customers or potential customers for a business
  • Given a scenario, recognize a value proposition
  • Identify the purposes and value of a business plan
  • Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business
  • Given a scenario, identify different types of licenses and regulations that are required
  • Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation, corporate)
  • Given a scenario, identify support that is available for the business on a local, state, and federal level
  • Identify the ethical practices and social responsibilities of a business
  • Identify potential exit strategies for a business
  • Given a scenario, identify key positions and human capital needs(including compensation and benefits)
  • Given a scenario, determine whether work can be completed by the owner or whether employees or service providers are needed
  • Given a scenario, identify the taxes that are required
  • Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents
  • Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)
  • Given a scenario, identify the factors that lead to sustainability
  • Given a scenario, identify milestones as part of a growth strategy
  • Given a scenario, develop a sales strategy and identify characteristics of a successful sale
  • Given a scenario, identify and analyze the costs/benefits of finding customers
  • Given a scenario, identify how to retain customers and develop a relationship with repeat customers
  • Given a scenario, determine value and methods of communication including: web sites, brochures, social media, and advertising
  • Given a scenario, interpret basic financial statements such as income statements and balance sheets
  • Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating
  • Given a list of expenses, identify which are fixed versus variable
  • Given a scenario, identify the factors that impact the price to the customer
  • Given a scenario, identify and analyze cash flow including: accounts receivable, accounts payable, inventory, and debt
  • Given a scenario, create a cash flow budget
  • Given a scenario, identify the break-even point for the business

Download datasheet (includes exam objectives)


Exam details