ESB learning materials
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The recommended textbook for the ESB certification is Entrepreneurship: Owning Your Future, 12th Edition, published by The Network for Teaching Entrepreneurship (NFTE)
Entrepreneurship: Owning Your Future, High School Version, 12th Edition
By Network for Teaching Entrepreneurship (NFTE)
Published by Pearson
Copyright © 2016
Published Date: Jan 21, 2016
Product Detail: Teaches basic entrepreneurship concepts such as ideation, opportunity recognition, market research and analysis, business plan development, financial planning, and business management. Addresses the importance of thinking and acting with an entrepreneurial mindset in relation to business or any career. Aligns all chapters to business plan canvas creation or business plan development.
Description: Demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. Content is structured to take students through the entrepreneurial process – from the ideation stages and business opportunity validation through implementation and growth. Presenting various approaches to business planning, including using a business canvas in conjunction with business plans, it can be used as a professional resource for anyone looking to start their own business. Addresses the demands of career readiness standards through activities that teach career competencies and case studies that model what it means to have an entrepreneurial mindset.
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*It is recommended to get at least 150 hours of instruction to prepare yourself to pass the ESB exam.
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