Intuit Design for Delight Innovator certification

Certiport, in partnership with Intuit, is excited to announce the creation of the Design for Delight Innovator certification that is planned to launch later this month.

What is Design for Delight?

Design for Delight is Intuit’s version of design thinking, a method of creative problem solving that focuses on the need to create better products and experiences. Design thinking is used by Intuit and other leading organizations and teams around the world. Design for Delight is Intuit’s not-so-secret sauce that they are eager to share with you and your students.

Design for Delight has three principles that give students hands-on experience in creative problem-solving and innovation. These principles are: Deep Customer Empathy, Go Broad to Go Narrow, and Rapid Experiments with Customers. This three-pronged mindset focuses on how individuals can “Delight” their customers.

  1. Deep Customer Empathy – Understanding customers, their pain points, and reasons for their actions helps innovate and discover solutions.
  2. Go Broad to Go Narrow – Brainstorming broad potential solutions and then narrowing those to determine which will most likely delight the customer and solve the problem.
  3. Rapid Experiments with Customers – Experimenting and testing solutions with real customers to determine if problems will be solved.

Intuit Design for Delight Innovator certification

The Intuit Design for Delight Innovator certification encourages students to develop deep customer empathy, go broad and go narrow, and run rapid experiments. Earning this certification will give your students a competitive advantage as they look to solve future problems. 

The Design for Delight Innovator certification is a way for individuals to validate their knowledge of design thinking principles and the tools needed to identify problems, gain customer empathy, brainstorm solutions, run experiments, test assumptions, pivot, and much more. This mindset promotes creativity, critical thinking, complex problem solving, collaboration, and other 21st century skills that are much needed in today’s workforce.

Candidates for the Intuit Design for Delight Innovator certification exam will be expected to have at least 150 hours instruction and a knowledge and understanding of the key principles of the Design for Delight mindset. 

When students earn their Intuit Design for Delight Innovator certification they’ll be equipped with the tools needed to:
  • Understand customers and their pain points
  • Brainstorm broad potential solutions and then narrow those down to determine which will most likely delight the customer
  • Experiment and test solutions

Your students will be prepared to solve real issues, innovate, and tackle complex and challenging problems.

What are the benefits of certifying?

  • Design thinking is an in-demand business skill and will help students stand out and have the confidence to solve complex and real issues.
  • All businesses and customers have problems waiting to be solved. Candidates will be able to better identify, understand, and address those problems through creative problem solving and thinking.
  • Candidates will learn how to fall in love with customers’ problems and find bold innovative solutions that go beyond and exceed their expectations.
Who is Design for Delight for?

The principles and methods of Design for Delight are teachable and learnable, and they can be used by anyone in any environment. Design thinking is taught at leading universities around the world and is a powerful tool used by many admired companies to build better products and services for their customers. It is a career and life skill that can be implemented into any class to give students the tools and knowledge needed to solve real issues, innovate solutions, and tackle complex and challenging problems. Design for Delight is commonly taught in classes such as business, entrepreneurship, and computer science, as well as with project-based learning experiences. 

Master Certification in Entrepreneurship

Candidates who earn the Design for Delight Innovator certification and Entrepreneurship and Small Business certification will receive the Master Certification in Entrepreneurship. Individuals who receive this certificate will have exhibited an understanding of concepts related to entrepreneurship, small business, and business design. The Master Certification in Entrepreneurship will become available in spring of 2021.

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Note: QuickBooks Desktop Certification is based on U.S. accounting guidelines. The QuickBooks Online exam is available in both a U.S. and global version.